As a Group that aspires to be the best in the food and beverage industry, our corporate mission is underlined by five objectives as follows:

•To ensure total customer satisfaction through quality products and services by adopting strategies that could differentiate us from our competitors, selling a diversified range of products, motivating our staff to excel at the workplace, exceeding customers’ expectations and introducing a value feedback scheme to gauge our customer service;

•To enhance the efficiency of our operating processes at all stages through advance and constructive planning, effective control and measure, utilisation of technology and innovation, effective mobilisation of resources and optimum employment of distribution network, so as to minimise operating costs without compromising the high quality standards for our products and services;

•To enhance professionalism among our staff members through effective recruitment as well as the provision of education, training and development programmes, so as to create a win-win, trusted and harmonious working environment;

•To achieve financial excellence through effective deployment of capital and financial facilities, so as to ensure sustained growth; and

•To add value to Malaysia’s economy, so as to stimulate its growth and benefit the local community as a whole.