We are now one of the leading players in the dairy industry and we take pride in being a third-party manufacturer for other FMCG companies as well. Our own products are marketed under three brand names – Goodday, Daily Fresh and Mr. Farmer -- all which have become trusted household names in Malaysia.

Susu Lembu Asli’s products are manufactured under strict hygienic state-of-the-art processes technology, and we always ensure that every product that we produce undergoes stringent quality checks before leaving the factory. We have thus received the Hazard Analysis Critical Control Point (HACCP) certification for our food safety practices and certification for our product delivery systems. In addition to that, all our products carry the halal certification granted by the Department of Islamic Development Malaysia, or JAKIM. This is in line with our belief that the wholesome goodness of our products should be enjoyed by everyone.

We still adhere to our founder’s beliefs and principles of providing the best products to our consumers to improve their quality of life. Therefore, research and development is a continuous effort at Susu Lembu Asli to ensure that we always remain at the forefront of introducing quality health products to meet the demands of an increasingly competitive and discerning market.

We also boast a strong management team that comprises of highly qualified professionals who are capable of handling various market challenges and steering the company towards greater growth. We view every employee in our company as an asset as we believe the future of our Group depends on their commitment and contribution. Therefore, we make it our policy to help our staff improve their skills and grow with the company.

Corporate social responsibility (CSR) has never been overlooked by the Group in our pursuit of gaining financial viability. It is at the heart of our management as evident in our collaboration with the Malaysian Ministry of Agriculture since 1969 to act as a marketing channel, which in turn, created a source of income for local dairy farmers to promote the dairy industry in Malaysia. We always believe that we are in this business not just to make the profit, but also to contribute back to our society too.